This is a rather sensitive perspective, I can rewrite it as “entertainment – social” news to both raise concerns and maintain objectivity.
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| Photo image Millx |
Concerns about the movie “Kpop Demon Hunter” being promoted excessively
The fantasy movie “Kpop Demon Hunter” is becoming the focus of Korean social networks and many Asian countries thanks to its intensive promotional campaign. From posters, trailers, teasers to online press conferences, the project is constantly covered, even crowding out the promotional positions of many other big movies.
However, besides the widespread interest, many viewers expressed concerns that excessive promotion could be counterproductive. Some opinions say that the image of Kpop idols combining the “exorcism – ghost” element is easily controversial, especially in the context of young fans making up the majority. In addition, the constant “hype” makes the public worry that the film will have difficulty meeting sky-high expectations, and will easily fall into a state of “media hype – out of breath when released”.
Korean critics also warned that if the promotional campaign exceeds the natural threshold, the film could be labeled as “gimmick” instead of “artistic quality”.
The producer affirmed that all communication activities are aimed at expanding the international market and “in line with the current global promotion trend”. However, the audience is still waiting to see whether “Kpop Demon Hunter” is strong enough to turn curiosity into long-term success, or just stop at a “short-term fever” in the 2025 film season.
