Based on data from the Korea Brand Reputation Research Institute and the impact of the hit “APT.”:
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| Photo: Rosé continues to lead, Jang Won Young and Jennie close behind thanks to the appeal of APT. Rosé leads the brand reputation rankings for August 2025 Today, the Korea Brand Reputation Research Institute announced the brand reputation rankings for individual girl group members for August 2025, based on data from July 17 to August 17. BLACKPINK’s Rosé holds the top spot with an index of 6,815,907, up 15.80% from last month. Keywords associated with her name are “JUMP,” “APT.”, and “Billboard,” with a positive reaction score of 93.42%. Jang Won Young (IVE) followed closely at No. 2 with an index of 6,441,557, up 13.41%. Jennie (BLACKPINK) ranked third with 6,280,705, the strongest growth in the Top 3 with +17.13%. “APT.” – A global boost for Rosé The hit “APT.” – a collaboration between Rosé and Bruno Mars – became one of the main pillars that helped Rosé strengthen her brand position. The keyword “APT.” appeared frequently in her brand data analysis. The song held the No. 1 spot on the Billboard Global 200 for many weeks, while setting a series of streaming records on YouTube and Spotify. However, the reliance on “APT.” also created controversy: during a performance in Toronto, the audience almost only knew the lyrics “APT.” without reacting to Rosé’s other solo songs, leaving her confused and the moment becoming a topic of widespread discussion online ([Indiatimes][5]). Summary Table Member Position August 2025 Brand Reputation Index Highlights Rosé16,815,907 (+15.80%)“APT.” is the main driving force behind brand success Jang Won Young 26,441,557 (+13.41%) Maintains stable performance, continues to follow Top 1 Jennie 36,280,705 (+17.13%) Impressive growth, affirms solo appeal Conclusion Rosé is still the face dominating brand reputation this month, thanks to the global push from “APT.”. However, the challenge ahead for her is to diversify her image so as not to be overly associated with a single hit. Meanwhile, Jang Won Young maintained a stable performance, while Jennie showed strong growth momentum, continuing to affirm her own influence. Source: Sports Chosun |
Rosé leads the brand reputation rankings for August 2025
Today, the Korea Brand Reputation Research Institute announced the brand reputation rankings for individual girl group members for August 2025, based on data from July 17 to August 17.
BLACKPINK’s Rosé holds the top spot with an index of 6,815,907, up 15.80% from last month. Keywords associated with her name are “JUMP,” “APT.”, and “Billboard,” with a positive reaction score of 93.42%.
Jang Won Young (IVE) followed closely at No. 2 with an index of 6,441,557, up 13.41%.
Jennie (BLACKPINK) ranked third with 6,280,705, the strongest growth in the Top 3 with +17.13%.
“APT.” – A global boost for Rosé
The hit “APT.” – a collaboration between Rosé and Bruno Mars – became one of the main pillars that helped Rosé strengthen her brand position. The keyword “APT.” appeared frequently in her brand data analysis.
The song held the No. 1 spot on the Billboard Global 200 for many weeks, while setting a series of streaming records on YouTube and Spotify.
However, the reliance on “APT.” also created controversy: during a performance in Toronto, the audience almost only knew the lyrics “APT.” without reacting to Rosé’s other solo songs, leaving her confused and the moment becoming a topic of widespread discussion online ([Indiatimes][5]).
Summary Table
Member Position August 2025 Brand Reputation Index Highlights Rosé16,815,907 (+15.80%)“APT.” is the main driving force behind brand success Jang Won Young 26,441,557 (+13.41%) Maintains stable performance, continues to follow Top 1 Jennie 36,280,705 (+17.13%) Impressive growth, affirms solo appeal
Conclusion
Rosé is still the face dominating brand reputation this month, thanks to the global push from “APT.”. However, the challenge ahead for her is to diversify her image so as not to be overly associated with a single hit.
Meanwhile, Jang Won Young maintained a stable performance, while Jennie showed strong growth momentum, continuing to affirm her own influence.
Source:
Sports Chosun
