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  • Is it food!

    Is it food!

    If we understand “consciousness” as “awakening”, enlightenment: This question may be the echo of a soul seeking truth – asking whether what we see is the profound truth, or just an illusion, a reflection through the eyes of instinct, of a being that has never really known that it is alive.

Sunday, August 17, 2025

Expensive security costs Mark Zuckerberg leads the technology world

Mark Zuckerberg leads tech industry in personal security spending 

Photo image CELLUS
Meta has just announced that the cost of protecting CEO and founder Mark Zuckerberg in 2024 will reach $27 million, a record high in the tech industry. This expense includes protection for Zuckerberg's family and far exceeds the heads of other corporations, according to the Financial Times.

In comparison, this figure is more than 10 times higher than Elon Musk, when Tesla only spent about $2.4 million on the electric car company's boss's security in 2023.

Tech CEO Security Costs (2023 - 2024)

Mark Zuckerberg (Meta): $27 million (2024)

Sundar Pichai (Alphabet/Google): $6.78 million (2023)

Elon Musk (Tesla): $2.4 million (2023)

Tim Cook (Apple): $0.82 million for security + $1.62 million for transportation (2023)

Notably, in 2021, Zuckerberg's security costs were higher than the total spending of the top 10 tech CEOs combined, according to Business Insider.

Why is Zuckerberg's security cost so high?

Experts point to a number of reasons:

Public position and influence: Zuckerberg is the face of Meta, any personal risk can directly impact the brand.

Family security: Unlike most CEOs, Meta also spends money on security for his entire family.

Controversy and public risk: Zuckerberg has repeatedly been the focus of issues related to data, privacy and politics.

Social unrest: After a number of attacks on business leaders in the US, corporations have increased spending on security.

Mark Zuckerberg is currently the CEO with the highest personal security costs in the technology world. This figure not only reflects the influence and level of risk he faces, but also raises debate about using corporate budgets to protect personal leaders.

Concerns that over-promoting “Kpop Demon Hunter” could be counterproductive

This is a rather sensitive perspective, I can rewrite it as “entertainmentsocial” news to both raise concerns and maintain objectivity.

Photo image Millx

Concerns about the movie “Kpop Demon Hunter” being promoted excessively

The fantasy movie “Kpop Demon Hunter” is becoming the focus of Korean social networks and many Asian countries thanks to its intensive promotional campaign. From posters, trailers, teasers to online press conferences, the project is constantly covered, even crowding out the promotional positions of many other big movies.

However, besides the widespread interest, many viewers expressed concerns that excessive promotion could be counterproductive. Some opinions say that the image of Kpop idols combining the “exorcism – ghost” element is easily controversial, especially in the context of young fans making up the majority. In addition, the constant “hype” makes the public worry that the film will have difficulty meeting sky-high expectations, and will easily fall into a state of “media hype – out of breath when released”. 

Korean critics also warned that if the promotional campaign exceeds the natural threshold, the film could be labeled as “gimmick” instead of “artistic quality”. 

The producer affirmed that all communication activities are aimed at expanding the international market and “in line with the current global promotion trend”. However, the audience is still waiting to see whether “Kpop Demon Hunter” is strong enough to turn curiosity into long-term success, or just stop at a “short-term fever” in the 2025 film season.

Rosé continues to lead, Jang Won Young and Jennie close behind thanks to the appeal of APT

Based on data from the Korea Brand Reputation Research Institute and the impact of the hit “APT.”:

Photo: Rosé continues to lead, Jang Won Young and Jennie close behind thanks to the appeal of APT.                                                                           

Rosé leads the brand reputation rankings for August 2025

Today, the Korea Brand Reputation Research Institute announced the brand reputation rankings for individual girl group members for August 2025, based on data from July 17 to August 17.

BLACKPINK’s Rosé holds the top spot with an index of 6,815,907, up 15.80% from last month. Keywords associated with her name are “JUMP,” “APT.”, and “Billboard,” with a positive reaction score of 93.42%.

 Jang Won Young (IVE) followed closely at No. 2 with an index of 6,441,557, up 13.41%.

Jennie (BLACKPINK) ranked third with 6,280,705, the strongest growth in the Top 3 with +17.13%.

“APT.” – A global boost for Rosé

The hit “APT.” – a collaboration between Rosé and Bruno Mars – became one of the main pillars that helped Rosé strengthen her brand position. The keyword “APT.” appeared frequently in her brand data analysis.

The song held the No. 1 spot on the Billboard Global 200 for many weeks, while setting a series of streaming records on YouTube and Spotify.

However, the reliance on “APT.” also created controversy: during a performance in Toronto, the audience almost only knew the lyrics “APT.” without reacting to Rosé’s other solo songs, leaving her confused and the moment becoming a topic of widespread discussion online ([Indiatimes][5]).

Summary Table

Member Position August 2025 Brand Reputation Index Highlights Rosé16,815,907 (+15.80%)“APT.” is the main driving force behind brand success Jang Won Young 26,441,557 (+13.41%) Maintains stable performance, continues to follow Top 1 Jennie 36,280,705 (+17.13%) Impressive growth, affirms solo appeal 

Conclusion

Rosé is still the face dominating brand reputation this month, thanks to the global push from “APT.”. However, the challenge ahead for her is to diversify her image so as not to be overly associated with a single hit.

 Meanwhile, Jang Won Young maintained a stable performance, while Jennie showed strong growth momentum, continuing to affirm her own influence.

Source:
Sports Chosun

Rosé leads the brand reputation rankings for August 2025

Today, the Korea Brand Reputation Research Institute announced the brand reputation rankings for individual girl group members for August 2025, based on data from July 17 to August 17.

BLACKPINK’s Rosé holds the top spot with an index of 6,815,907, up 15.80% from last month. Keywords associated with her name are “JUMP,” “APT.”, and “Billboard,” with a positive reaction score of 93.42%.

 Jang Won Young (IVE) followed closely at No. 2 with an index of 6,441,557, up 13.41%.

Jennie (BLACKPINK) ranked third with 6,280,705, the strongest growth in the Top 3 with +17.13%.

“APT.” – A global boost for Rosé

The hit “APT.” – a collaboration between Rosé and Bruno Mars – became one of the main pillars that helped Rosé strengthen her brand position. The keyword “APT.” appeared frequently in her brand data analysis.

The song held the No. 1 spot on the Billboard Global 200 for many weeks, while setting a series of streaming records on YouTube and Spotify.

However, the reliance on “APT.” also created controversy: during a performance in Toronto, the audience almost only knew the lyrics “APT.” without reacting to Rosé’s other solo songs, leaving her confused and the moment becoming a topic of widespread discussion online ([Indiatimes][5]).

Summary Table

Member Position August 2025 Brand Reputation Index Highlights Rosé16,815,907 (+15.80%)“APT.” is the main driving force behind brand success Jang Won Young 26,441,557 (+13.41%) Maintains stable performance, continues to follow Top 1 Jennie 36,280,705 (+17.13%) Impressive growth, affirms solo appeal 

Conclusion

Rosé is still the face dominating brand reputation this month, thanks to the global push from “APT.”. However, the challenge ahead for her is to diversify her image so as not to be overly associated with a single hit.

 Meanwhile, Jang Won Young maintained a stable performance, while Jennie showed strong growth momentum, continuing to affirm her own influence.

Source:

Sports Chosun 

Asteroid 2025 PM and Asteroid 2024 YR4 on August 17, 2025

Asteroid the size of a 15-story building: The truth about approaching Earth on August 17 

Photo image Wow Fact Daily
On August 17, 2025, some international news sources reported that an asteroid “the size of a 15-story building” flew close to Earth. However, according to data from space agencies, this information is somewhat inaccurate.

What is the truth?

Asteroid 2025 PM

According to Russian press, asteroid 2025 PM has a diameter of about 50 meters (equivalent to several high-rise buildings) and will fly past Earth at 12:03 on August 17, 2025, Moscow time.

The distance at that time is estimated to be less than 1 million km, which is smaller than the diameter of the Moon's orbit (24h.com.vn, Baomoi).

However, NASA does not list this as a “dangerous perigee” event and the possibility of collision is very low.

 Asteroid 2024 YR4 – “exactly 15 stories tall”

The object that is compared to a 15-story building (about 60 meters) is actually 2024 YR4, observed by the James Webb Space Telescope (JWST).

Scientists previously warned of the possibility of 2024 YR4 colliding with Earth in 2032, but this risk has been eliminated.

Currently, there is only a small probability (4.3%) that it could collide with the Moon in the same year (NASA Science, New York Post).

Quick summary

Object Size Time of approach Risk 2025 PM~50m (a few buildings) 8/17/2025, ≤1 million km Very low, not dangerous 2024 YR4~60m (15-story building) Not close to Earth 8/17/2025; tracking until 2032 No threat to Earth; small chance of hitting the Moon 

Conclusion

Asteroid 2025 PM will indeed fly by Earth on August 17, 2025, but it is not a “15-story” object as many news reports have suggested.

The asteroid is the size of a “15-story building” and is 2024 YR4, but it is not directly related to the August 17 event and does not pose a threat to Earth in the near future.

In other words, there is no risk of collision with Earth on August 17, 2025, but scientists continue to closely monitor the orbits of asteroids to promptly warn when necessary.

Saturday, August 16, 2025

Ao Vuong – Ao Ba Om Tra Vinh History and legend

Photo image @duongtuanphotograph
Ao Ba Om, also known as Ao Vuong, is located in Ward 8, Tra Vinh City, Tra Vinh Province. This is one of the famous national historical and cultural relics, closely associated with the spiritual and cultural life of the Khmer people in the South.

1. Location and landscape 

Photo image @duongtuanphotograph

The pond is about 300m x 500m wide, almost square in shape, so it is called Ao Vuong.

Surrounding the pond is a forest of star and oil trees hundreds of years old, providing shade all year round.

This is an important cultural and spiritual activity site, often hosting the Ok Om Bok festival (Moon Worship Ceremony) of the Khmer people.

2. Legend of Ao Ba Om

Photo image @duongtuanphotograph
According to Khmer folklore, in the past, men and women argued about who should marry whom in marriage. Men thought that women should marry men, while women thought the opposite. The two sides then organized a competition:

Men and women dug a pond together, whoever finished first would win, and from there it would be decided “who marries who”.

The men relied on their numbers and strength to dig a very large pond. The women were few but skillful and intelligent. Mrs. Om, a wise woman, came up with a plan: that night, they lit torches and hung them high on trees, the men thought it was morning so they stopped digging and went to rest. Thanks to that, the women finished the pond first.

The result: the women won, and from then on, according to custom, men had to marry women. The unfinished pond dug by men was called Ao Vuong, and the completed pond was called Ao Ba Om to commemorate the intelligence of Khmer women.

3. Historical and cultural value

Photo image @duongtuanphotograph
Ao Ba Om is not only a natural beauty spot but also a symbol of Khmer culture in Tra Vinh.

 This is where the largest Ok Om Bok festival in the Southern region takes place, attracting tens of thousands of people and tourists. 

With its ancient forest of starfruit and oil trees, Ao Ba Om is also considered the "green lung" of Tra Vinh city. 

4. Recognition of relics 

In 1994, Ao Ba Om was recognized as a national historical and cultural relic. 

Currently, Ao Ba Om is a famous tourist destination, often combined with Ang Pagoda and Tra Vinh Khmer Cultural Museum, forming a unique cultural and religious complex. 

Thus, Ao Vuong - Ao Ba Om is not only a natural beauty but also contains unique folk legends, reflecting the wisdom and role of Khmer women in ancient society. 

Ao Vuong - Ao Ba Om are two famous landmarks in the Southern region, closely associated with the cultural, historical and spiritual life of Khmer and Vietnamese people. 

Ao Ba Om (Tra Vinh)

Photo image @duongtuanphotograph
Location: Located in Ward 5, Tra Vinh City (locals often call Ao Ba Om in Tra Vinh, but there are also areas where people mistakenly call it Soc Trang).

Characteristics: Rectangular pond, area of about 39,000 m², surrounded by hundreds of years old ancient trees, especially many star trees and oil trees providing shade.

Legend: Associated with a pond digging competition between men and women to get water for daily use. Women won thanks to their intelligence, from then on the pond was named "Ao Ba Om", symbolizing the intelligence and ingenuity of Khmer women.

Value: This is a national scenic spot, associated with the Ok Om Bok festival (moon worship) of the Khmer people of Tra Vinh.

Summary:

Ao Ba Om: historical - cultural relic, spiritual and legendary (Tra Vinh).

Photo image @duongtuanphotograph

Photo image @duongtuanphotograph
Ao Vuong: an eco-tourism and economic destination associated with shrimp farming (Ca Mau).

Do you want me to write a travel introduction that combines these two destinations as a journey to explore the South, or do you need me to analyze it from a cultural and historical perspective? 

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